Hi there! I’m Em a
Digital Marketer & Strategist
adding a human touch to technology.


Startegy & Design Thinking
· Go-To-Market (GTM) Strategy
· Digital Strategy
· Agile Methodology
· Sprint Planning
· Roadmaps
· Creative thinking and Double Diamond
Analytics & Performance
· Digital Marketing KPIs
· Conversion Rate Optimisation (CRO)
· TOFU MOFU BOFU Marketing
· DUXD Analytics
· Lead Generation
Management & Teams
· Project Management  
· Account Management
· Cross-functional Management
· Developers coordination
· Stakeholders Management
· C-level  Presentation
Users and Market Research
· Generative and Evaluative Researches
· Contextual Inquiry and Surveys
· Qualitative and Quantitative Data Analysis
· Affinity mapping
· Competitive Analysis
· Personas  
· Usability Testing and A/B testing
Content Design
· Content Strategy
· Content Plan and Calendars
· Trends Research and Analysis
· White papers and Case Studies
· Web Content Development
· Web Copy and UX Microcopy
Product & Prototypes
· Visual Design
· Material Design
· Style Guides
· Concept sketches
· User flows
· Wireframes
· Low and High Fidelity Prototyping


Figma Logo
OpenAI ChatGPT
Notion Logo
Webflow Logo
Toogether logo
Surevey Monkey
I also use:  Google Analytics · Wordpress · Zoho · Hotjar · Jira · InVision · Slack · Mailchimp · Canva


AXA LogoChevrolet LogoNestle LogoMcCann LogoHP Logo


Had a pleasure to work with this energy bomb. Em is a visionary and very proactive. She could execute the toughest and challenging projects as if they were piece of cake. She effortlessly handled work across retail, design, scrum and stakeholder teams across 6 countries. A gem to have on board!

Rasika Madav

UX Strategist · LaZada Group

It's been a great pleasure working with Em. She's a self-starter and quick learner, and takes initiative. She has a nose for good stories and projects, and is not afraid of putting in the extra effort to tackle new or complex topics. As a team member, she is enthusiastic, she shares her ideas and contributes to drive our discussions forward.

Bernice Tang

Editor in Chief · CompassList

Em is an exceptional UX researcher, copywriter, and creative. Her captivating copywriting skills, attention to detail, and proactive nature make her an invaluable asset to any team. Her professionalism, creativity, and courteous demeanour have made our collaboration a true pleasure.

Caue Mattos

Fellow Product Designer